Article marketing
How do we explain something that will not fit in an advert?
With a professional article that we publish on the portal, optimise for search in three languages and send out through the newsletter and social media. It can take a technical subject apart properly; a banner cannot.
See an article marketing exampleINCLUDED IN THE ARTICLE
The article comes out in 3 languages
We prepare the same article in Slovak, Czech and English and it appears on all three domains of the portal. Translation and SEO optimisation are included.
MAKE ONE WEEK LOUDER
Placements that make the article impossible to miss
Both places are held by a single client for a whole week, so they are booked up to a year ahead. We are happy to hold a date for you; just add them to the article.
ADD A MARKET
The same article, another market
Three levels, one article
They differ in how much work is left with you and how far the article travels. Publication on the portal and the archive are in all three.
Basic visibility
Article BASIC
190 € excl. VAT
You have the article written and want it in front of the right audience.
- Published on PlasticPortal is included
- Findable on Google and in AI search is included
- Kept in the archive is included
- No SEO optimisation is not included
- No newsletter or social media is not included
The usual choice
Article PLUS
320 € excl. VAT
You supply the text, we polish and extend it.
- Everything in BASIC is included
- SEO optimisation and an edit for the reader is included
- Newsletter to 9 500 contacts is included
- Support on LinkedIn, Facebook and Instagram is included
- You supply the text is not included
Nothing to worry about
Article PREMIUM
390 € excl. VAT
No time, or not sure how to go about it. Send us the material and leave the rest to us.
- Everything in PLUS is included
- We write the article for you (copywriting) is included
- Professional editing and imagery is included
- A draft to approve before publication is included
HOW IT GOES
We do it for you
No time to write? A subject, a short text and some images are enough. It takes you a few minutes; the rest is on us.
You send the subject and material
Bullet points, a short text, images and a logo. It does not have to be a finished article.
We write and optimise
We edit the text and prepare it for search in CZ, SK and EN.
You approve the wording
We send the draft for review. Nothing goes out without your approval.
We publish and distribute
Portal, newsletter and social media, according to the level you choose.
WHY IT WORKS
Why an article works
Findable
SEO optimisation in three languages means the article keeps working months after it goes out.
Trust
An article is more than text. It builds a relationship with the audience and your authority in the field.
A long life
It stays in the archive and is still found years after publication.
Reach across CEE
We aim the distribution at the Czech, Slovak, Polish and Hungarian markets, depending on your audience.
FREQUENTLY ASKED
Article marketing no surprises
Do I need finished copy?
No. Bullet points and material are enough; at the PREMIUM level we write the whole article for you.
Do I get to approve the article?
Yes, approval is standard. We publish only once you agree.
Which level should I pick?
BASIC is a landing page, PLUS adds optimisation and distribution and is the usual choice.
REFERENCES
What clients say about PlasticPortal
They are talking about working with the portal as a whole, not about this one service.
Se společností PlasticPortal spolupracujeme již delší dobu. Mají velmi dobrý dosah na internetu v ČR a SR a to nám pomáhá s propagací našich přístrojů mimo běžná průmyslová odvětví. Spolupráce byla vždy příjemná a efektivní, děkujeme!
PlasticPortal je vysoce relevantní a autoritativní zdroj, znamená nárůst hodnoty ostatních stránek. Je zcela dominantním hráčem v přirozených výsledcích vyhledávání v problematice plastikářského průmyslu. Pokrývá kompletní spektrum vyhledávacích frází a dle analytických nástrojů je zcela suverénní organickou jedničkou v oblasti, kde působí. Investice do online PR je zásadní marketingová investice, která bude firmy odlišovat.
Současné formy propagace firem se střetávají se změnou paradigmatu, které v oblasti marketingu fungovalo mnoho let. Internetový portál PlasticPortal správně vycítil, jak moc digitální svět vstupuje do našeho každodenního života, a vytvořil pro plastikářský průmysl smysluplnou on-line komunikační platformu. Díky Plasticportalu používáme tuto úspěšnou formu komunikace se zákazníkem už od roku 2010. Velmi oceňuji ochotu a pružnost, s jakou pracovníci portálu reagují na naše představy, stejně jako jejich úsilí informovat nás, plastikáře, o nových věcech.
Want the article to escape nobody?
In the Special Box your article sits, for the weeks you choose, in a place a visitor cannot walk past. Both placements can also be ticked next to the price above.
Article marketing is the base. For more, take the package.
Package GROW costs 1 500 € instead of 1 675 € one at a time.
Not sure what pays off in your field?
Send us two sentences about what you sell and to whom. We come back with a concrete proposal and a price, not a ten-page price list.